however one defines a knowledge economy today, it could not have emerged and is not worth sustaining without the production and distribution of books, journals and other professional content. it goes without saying that wherever there is publishing, there is copyright. senator kenneth keating once called copyright the jugular of the book--publishing industry. -- book-publishing industry. now, when maria said that earlier this year, i thought i've got to use that, i have to attribute it, of course -- [laughter] to her, and i certainly would not do otherwise. but it seems to me to sum up very much what i have heard since i sort of walked into this position at the aap three years ago. there are a lot of publishers who, frankly, care a hot more about making -- a lot more about making books than they do about making money. but in this climate and given the structure of the industry, there has to be a return. finish and one of the, one of the big six, one of the ceos of the big six did say to me i gamble with other people's money. that's particularly true of the trade sector, the consumer